*Lectures & Courses
I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I lecture at universities, in the executive programs at Tel Aviv University and at NYU, where I teach courses on marketing, brands, trends and innovation. I also offer that same expertize to organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience that I have gained through my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.
Lectures & Courses
I love lecturing. That moment in which new understandings, insights, inspiration, clarity, are formed. I do it at universities, in the Executive programs at Tel Aviv University and at NYU, where I teach courses on marketing, brands, trends and innovation. I also do that in organizations and companies, at conferences and special workshops. My lectures are not only based on academic knowledge, but also on my extensive professional background, my practical experience, my innumerable fascinating work meetings with entrepreneurs and executives around the world, and are tailored to the relevant audience.
*How and why
Despite my academic degree and research background from my doctorate, my professional experience is not limited to academia. In recent years I have been closely, and intensively, advising investors, entrepreneurs and senior executives. My experience also includes several years at one of Israel’s leading strategic consulting firms. I am also an investor, co-owner and a board member myself. This seemingly split professional personality led to my very strong interest in how marketing theory and research intersect with the real world, and particularly in the question, “so how can ‘this’ be used, practically?”
That is why, in all of the lectures, workshops and courses I give, I combine the current theories and models with practical examples and real-life case studies, as well as stories to provide participants with strategic and theoretical understanding as well as practical tools they can implement. The workshops and the courses also include hands-on, practical work by the participants, tailored to their needs or to the needs of the organization.
I lecture regularly in Israel and around the world, for private companies, academic executive programs, internal organizational programs, for organizations and at conferences. In December 2011, I lectured at TEDxJerusalem
Where do I lecture?
Efrat Neuerman,Innovation leader, Motorola Solutions R& D Center
“Dr. Liraz Lasry conducted a Storytelling workshop for our development engineers. The workshop was fabulous and included academic knowledge, practical examples and lots of humor. The workshop generated a great deal of interest among the engineers and helped them think outside the box and understand how to build a story and how to present an engineering concept in an optimal and communicable manner. The session emphasized the most important and effective points, and after the workshop, we could see a clear and great difference in how things were presented. We would be very happy to work together again in the future.”
Dr. Sharon Hefetz, Assistant to the Chairman of the Board, Bank Hapoalim
“I invited Dr. Liraz Lasry to speak to the Bank Hapoalim Board of Directors about the important and intriguing process through which trends spread on social and digital networks, an important process, particularly for the banking industry, and specifically for Bank Hapoalim, as the leader in digital banking. The lecture was fascinating and thought provoking, and it fit perfectly with the Board’s strategic planning discussions".
Gil Peretz, Chairman, The Business Training Center
“Liraz has an outstanding ability to take a bird’s-eye view of trends, to analyze them and create a model that explains the process through which they emerge and spread, and to communicate these insights professionally, clearly and simply. Liraz knows how to perfectly customize the contents of her lectures and the format of her presentations to large audiences or an intimate executive meeting, and to create workshops that are an outstanding match for the personalities and needs of the participants. The result - an audience that enjoys a professional, witty and fun presentation, that is able to make far better professional decisions thanks to the empirical - and practical - knowledge they receive.”
Most Popular Lectures
Creating and Spreading innovation in the social-digital era
The rules of the game have changed.
A new kind of innovation has emerged and it is spreading more quickly and intensely than ever. Just think about WhatsApp, the iPhone, or the Ice Bucket Challenge, spreading like wildfire. Trend epidemics; trends that create the greatest business successes of our time.
Every one of us would like to create this kind of idea – a new product, service, behavior, message – that will take off…like wildfire.
Whether it’s an employee who wants to create and spread inter-organizational innovation for their colleagues, or an organization that wants to spread innovative technology among its employees; a company, startup or freelancer wanting to create a product or innovation, the kind that will spread among their customers or other organizations. In other words – we would all like to spread the word and create viral innovation, or a “Trend”.
Creating Trends and Buzz
“From iPhone to Instagram and Social Revolutions: How Do Products, Services, Ideas and Behaviors Spread and Become Popular?”
We all have a product, message, idea or behavior that we would like to spread like wildfire – among consumers, customers (business or private), the employees of our organization, in our community or among our own private circle of friends.
In other words – we all would like our new idea to become a “Trend”.
What’s a trend? Why do some new products become popular while others fail? What product characteristics can help create a trend? What factors affect social adoption? How do groups work? Do some members of the group, organization or community influence the success of the trend more than others?
Storytelling and Messages in the New Era
This workshop focuses on storytelling, creating and conveying messages in the social-digital era, in which the consumers – and all of us, really – are flooded with messages and suffer from “Collective ADD”. Whether dealing with a presentation, e-mail, Facebook post or a conversation with investors – how, in this new era, do we get people to pay attention to our message, listen to it, understand it, act – and perhaps even tell others?
Identifying and Building Brand Values serve as an Organizational “Compass” and a Decision-making Tool
The objective of the workshop is to guide the organization in the process of defining its brand values, and if necessary, to also facilitate the process of defining the vision and mission, as an organization and as a brand.
I define “good” vision, mission and values as ones that generate clarity, agreement and excitement, that reflect true and meaningful value, accurately represent the organization’s and policy makers’ DNA, that differentiate the organization from its competitors, that serve as a decision-making tool and compass, and serve as a good basis for the further dissemination and integration among the organization’s employees, customers and partners.
Available in several formats, including a 1-2 hour lecture, a 3-4 hour workshop, or a daylong workshop (up to 8 hours).
New Inspiration Talk: The connection between Creativity, Mindfulness, Meaning and Entrepeneurship
Using theories, methods, exercises and tools from the fields of management, creativity and mindfulness, participants are given the opportunity to take a break from the rat race and their routine, to examine the challenges they face and creatively discover new outlooks and ways of thinking based on a sense of internal freedom. The talks includes practical exercises, enables valuable fresh perspective and opens the door to a beginning of a meaningful focused process.
Didn't find what you were looking for? Looking for a similar lecture?
Academic courses and inner-organizational courses
"Marketing, Trends and Social Impact"
Or: from iPhones to Instagram and Social Revolutions: How Do Products, Services, Ideas and Behaviors Spread and Become Popular?
We all have a product, message, idea or behavior that we would like to spread like wildfire – among consumers, customers (business or private), the employees of our organization, in our community or among our own private circle of friends.
In other words – we all would like our new idea to become a “Trend”.
What’s a trend? Why do some new products become popular while others fail? What product characteristics can help create a trend? What factors affect social adoption? How do groups work? Do some members of the group, organization or community influence the success of the trend more than others?
Branding and Brand Management
What is a brand? Can any product be branded? Is it even worth branding? Why? How do you approach a branding process?
Branding has been one of the hottest fields in recent years, and it is perceived as being a key contributor to the business success of many companies.
In this course, we review several practical and critical issues for branding and brand management. Among other things, we discuss the brand’s roles and the question of how branding connects to and affects the company’s business strategy…
Marketing Management - with a focus on Entrepreneurship, Startups, Innovation and Technology
The course explores the field of marketing from a managerial perspective. It presents the Marketing ‘language’ and way of thinking by covering key topics in the field. These topics serve as the basis for further elaborations in more advanced courses and trainings. Review of topics is done with an emphasis on managerial decision making, and specifically decision making related to the development of a marketing strategy…
Marketing on Social and Digital Media – Strategies and Tools for Managers
* New course – open to the public
We live in a social-digital era: From Facebook and Twitter to Egypt’s civil revolution which started in the social media. Our target audience is out there, in the social-digital-virtual world, where a significant part of our lives plays out – professional, social and personal; it’s where consumers get information, form opinions, express them – and take action. Brands, ideas, organizations and companies that want to be part of their consumers/customers world in the next decade as well – must be players in the new digital era and on social media…
