*Why

The journey of the entrepreneurial person is a fascinating, exciting, addictive journey – and a lonely one. He/she is surrounded by people, but they also have their own desires, needs and agendas, which are not always in line with his. Investors, employees, partners, managers, and even spouses. The entrepreneurial person has the inner ability to be sharp, to make decisions and to move forward, full steam ahead, and he usually also has the ability to find the answers he needs from within, in his/her own heads. The problem is that, for the most part, this wonderful journey plays out on a roller coaster. And when it races forward, he sometimes finds himself unable to stop. To take a break. To clear out the noise and hear his own voice. To get some fresh air, to heave a sigh of relief, to make room for clean, clear and creative thinking. To move forward quietly, decisively and confidently. And maybe even to smile.

*Why

The journey of the entrepreneurial person is a fascinating, exciting, addictive journey – and a lonely one. He/she is surrounded by people, but they also have their own desires, needs and agendas, which are not always in line with his. Investors, employees, partners, managers, and even spouses. The entrepreneurial person has the inner ability to be sharp, to make decisions and to move forward, full steam ahead, and he usually also has the ability to find the answers he needs from within, in his/her own heads. The problem is that, for the most part, this wonderful journey plays out on a roller coaster. And when it races forward, he sometimes finds himself unable to stop. To take a break. To clear out the noise and hear his own voice. To get some fresh air, to heave a sigh of relief, to make room for clean, clear and creative thinking. To move forward quietly, decisively and confidently. And maybe even to smile.

*For whom

For Entrepreneurs of all kinds.
For investors and senior executives with an entrepreneurial mindset.

What do entrepreneurs and executives who have worked with me say?

Michal Kissos, Head of Innovation and Digital, and Ran Gavriel, Head of Internal Innovation, Leumi Bank

“The business dictionary defines a “Trend” as a “pattern of gradual change of a situation, product or process.” Thanks to Liraz, who is charismatic, talented and super smart – our trend wasn’t gradual at all. We want to thank Liraz, who guided and advised us on the process of spreading innovation at Leumi Bank, who enthralled us and added a great deal of value, vitality and unique style to the process and to its excellent results and products. Thank you so very much, and we look forward to continuing our work together!”

Ido Sadeh, Founder and chairman of SAGA Foundation

“Liraz makes you feel comfortable to consult and confide in her fully and freely, to impose the burden of management and leadership onto her, and to receive an objective view of the whole picture. She is like an echo chamber that allows a manager or entrepreneur to develop ideas together with her creatively and effectively.”

Anat Sever, Founder and Co-CEO, EngageYa.com

“Liraz is a deep and super-smart professional, who observes and analyzes what she sees professionally, accurately and effectively. She relates to the advising process personally and makes you feel that she is a true partner in the process. She has the ability to zoom in to the micro level, and at the same time to zoom out to the bigger picture.”

*What

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Personal advisor - business, strategic and personal consulting and guidance

You can give it many names: professional consulting, personal guidance, mentoring, think-tank, and more. But whatever the label, the essence remains the same: You will be guided by a professional advisor, with rich knowledge and education, extensive practical experience, a variety of tools and creative thinking in the areas that interest you and relate to your business journey. Someone you can trust, consult with, confide in, think with, develop ideas with, learn new things from and get tools - and an honest and professional feedback. (The personal advisor service is also available on Skype, for Internationals or those who travel very often).

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Guidance of strategic branding processes

Focused advice on identifying and defining brand values (business or personal), implementing brand values, building brand strategy and brand extension into new categories and directions.

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Consulting focused on spreading innovation and trend creation processes

Using a model I designed, we will examine how to create innovation that will quickly gain popularity and become a trend, whether outside or within your company/organization, and discuss the implementation of several key success factors.

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Consulting focused on Storytelling, Building a brand story (business or personal) and Public Speaking

*When

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  • When overwhelmed with opportunities, possibilities, dilemmas and strategic challenges, and in need to focus, organize and prioritize what is truly important.
  • After securing investment or closing a major deal. When success brings rapid expansion or growth, a whole set of possibilities to choose from and decisions that need to be made.

  • When building a new company, a new brand, a new product or moving an existing brand into a new domain.
  • When you want an in-depth understanding of what causes innovation – whether it is a product, service, technology or idea – to spread quickly in the social-digital era, and to understand what causes the target audience to adopt it as a trend.
  • When you’re stuck in an existing situation or need to think about creative solutions from a fresh perspective and from a different angle.
  • When you’re overloaded, feel you’re on an exhausting roller coaster ride and want to stop, to re-find balance and to breathe.
  • When you need a fresh and objective ear and eye along with complete professional and personal trust.

Sound familiar? Contact Us

*How

I don’t prepare slides or reports, and don’t do the work for my client or advisee. I also don’t believe that there is always one single definitive, scientific and unchanging business model that is “right.” My goal is to give each client I work with the knowledge and tools that will allow him or her to be a better entrepreneur, better investor, better manager. And that would later on apply in future situations and times as well, without the need for my future presence.

I promise to provide you with all of the knowledge, experience and tools I have accrued over the years – in academia, through consulting and mentoring entrepreneurs, investors and executives, by mentoring companies and startups throughout entire life cycles; in management and business, in personal development processes, in creative thinking and creative processes. Even in surfing and diving, if it becomes somehow relevant.

I promise to ask the right and most precise questions that will help you understand, analyze and make decisions. Questions from several perspectives at the same time: Theoretical-academic, business-practical, creative, and personal.

I also promise you a regular break to breathe, get fresh air, gather your thoughts. I promise that you will leave with more inner peace and confidence, that you will connect better to what you are doing and why you are doing it. That the noise, or at least part of it, will dissolve and you will know where your focus should be. That you will have a clearer picture of where you are going and why.

On your part, you will need to promise to make time – and to come armed with your natural curiosity.

That’s all.

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